Jazz Cab was created to celebrate mytaxi's sponsorship of the Cork Jazz Festival. The brand needed to steal the show away from the main act: Guinness, its primary sponsors. So we created the first-ever data-driven jam session driven by Cork's moment. 

Jazz is all about movement, much like Cork's streets, it's fully of ever-changing energy. We used the GPS movement of the mytaxi fleet, and machine learning to create an AI conductor which played a 16 hour live set. Every passenger became a player. This set was played and could be viewed in realtime in taxis city-wide. 40,000 people tuned in, equalling the entire attendance at the festival itself. 

Winner of the Creative Grand Prix at the APMC.