YNL Design Web UX/UI Renewal

YNL Design

PC & Mobile Web UX/UI eXperience Design Renewal

YNL Design developed a new UI/UX of the existing website and mobile site, which had been used for a decade while renewing the CI this time.

Our motto is that 'WE BUILD BRANDS THAT TRULY CONNECT.' We provide a special and differentiated brand experience by understanding the essence of the client. We carried out the WEB & MOBILE Web Renewal Design Project to develop a client-centered system and convey YNL Design's professionalism and sincerity. We renewed our sites as a client-oriented platform that can enhance clients' convenience and satisfy users' needs through the formation of subdivided categories by improving the existing project-oriented platform.

The website is simplified and organized based on a well-thought-out GRID SYSTEM to express the attitudes and values of YNL Design in a minimal and modern way, building YNL Design's own brand identity. It used black and gray colors as the primary colors to highlight a professional image and uses neon colors as emphases to represent ourselves as a company specializing in branding with individuality and imagination.

The typography borrowed from the logotype conveys a consistent brand identity. It allows users to feel the image of a design company that changes flexibly through interaction with the changing background. By adopting a simple and intuitive menu, we improved users' accessibility. Also, we arranged the information that the client considers essential so that they can be found at a glance to convey the information concisely and clearly.

The LANDING page is a space that implicitly contains the vital information of YNL Design. It is designed to deliver information briefly. The WORK page is a space to find out about YNL Design's projects at a glance. It provides consistent experience by using the same category system.

We eliminated unnecessary information exposure on the project detail page and provided links to various projects, creating an environment where users can quickly obtain information. We organized our project portfolio into INDUSTRIES and SERVICE. The INDUSTRIES section defined the project fields (Company, Lifestyle, Beauty, Education, Retail, etc.). The SERVICE section defined the overall design service fields (Design Strategy, Branding, Verbal Identity, etc.); users can easily find the categories they want.

AWARDS/PRESS, CULTURE, ABOUT, CAREER, and CONTACT pages introduced YNL Design through its philosophy, corporate introduction, and culture and captured the unique values of YNL Design. The grid system applied to the website is equally used in the mobile site to provide an integrated visual experience for each device.