JAL STEAM SCHOOL
We supervised the production and creative direction for Japan Airlines’ educational program, “JAL STEAM SCHOOL.” JAL STEAM SCHOOL is a next-generation educational program that hinges on the leading-edge educational concept of STEAM. We design futures for children through the learning and discoveries found in the world of airplanes and the sky.
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While planning, we needed to aim for and what kind of value we needed to create, and we defined how to convey JAL’s personality. As we did so, we focused on the high level of affinity between STEAM, a topic of much attention in the field of next-generation education, and the world of airplanes and the sky. STEAM is an acronym that stands for Science, Technology, Engineering, Art, and Mathematics; it is a leading-edge educational concept that combines math and science education with creativity.
STEAM cultivates the mathematical and scientific abilities and creativity that will be needed by children, who will live in the coming era, and this concept is consonant to the forward-thinking vision that JAL's aims for. Thus, JAL STEAM SCHOOL was launched as an experiential program with STEAM as its axis that allows children to encounter the world of airplanes and the sky.
