Better Together
As one of the major players in the phone case market Speck needs to stay ahead of the curve with not only the design of their cases but also with the design community that is fueling their success. As a company they believe in allowing creative people to do what creative people do and they stand behind that internally as well as externally. Artsprojeckt is a collective of street and progressive fine artists that partnered with Speck to design some cases.
In-order to connect with the group of customers that would be attracted to a collaboration
such as this one we had to come up with an authentic solution that would resonate. So, we took Speck’s existing packaging and made it look like a graffiti artist took a think black Sharpie
to it, we achieved the "homegrown" street feel we were going for and attracted the
customers we were going after.
such as this one we had to come up with an authentic solution that would resonate. So, we took Speck’s existing packaging and made it look like a graffiti artist took a think black Sharpie
to it, we achieved the "homegrown" street feel we were going for and attracted the
customers we were going after.
