Simple Child Co.
PROJECT
Branding
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The challenge
To create a fun/friendly logo and brand centered around children's clothing -- specifically newborns to toddlers.
The logo is a visual play what a mom-to-be sees when looking down at their baby bump. A smiling sun representing a new chapter of their life as a parent. And a color palette that’s neutral in tone to reflect the organic fabrics and “back to basics” vision of the brand.