Digital Idea for Guinness
Introducing the Hong Kong "Guinness Celebrate Your Hardness" App
Objective:
To change the brand image from old to young, and draw the young audience to drink Guinness by celebrating their hardworking spirit.
This application can be connected with Facebook to spread over and draw attention.
Activities happened in the app can be selected to show at personal Facebook page, so other people can see it and be curious about what is that, then also join in.
The users should use GPS function to locate their companies, then people're online only when the GPS detects the users are at their offices.
The app will calculate the working time and show other users' information and location.
The users can also update their status and feeling.
When people work late, they usually feel tired and want to talk to others.
So this application enable users not only can chat with each other, comment others' status, and also can send one people a cab one time a day!
If you think the stranger is working so hard, you can send him/her a Guinness cab with Guinness to take him/her home.
The ranking list will show the users by competing the working time both today and in total.
The Top3 users can enjoy one year free Guinness drink at any bars in Hong Kong.
