SID LEE BOOT CAMP in association with FatBoy was a unique experiment inviting 8 talented young creatives from around the world to Montreal to experience the Commercial Creativity culture of Sid Lee through an intense 240 hour straight Boot Camp.
Teaser Video
Recruitment Video
The Boot Camp - Day 0
The Boot Camp - Day 1
The Boot Camp - Day 2
The Boot Camp - Day 3
The Boot Camp - Day 4
The Boot Camp - Day 5
The Boot Camp - Day 6
The Boot Camp - Day 7
The Boot Camp - Day 8
The Boot Camp - Day 9
The Boot Camp - Day 10
Web Banners
Credits:
Agency/Client: Sid Lee
Creative Directors: Helene Godin, Marie-Elaine Benoit
Copywriter & Voice-Over: Ollie Miles
Art Director: Mélanie Boucher
Animation: David Leclerc
Sound : Boogie Studio