CF Napa Redefines Flowers’ Brand Messaging

Following CF Napa’s refresh of the Flowers packaging and development of the brand guidelines and story, Huneeus Vintners engaged CF Napa to develop the marketing materials for their wholesale and DTC sales channels. Over the previous years, the winery’s marketing materials lacked consistent messaging; for this iteration, the focus was to ensure the items followed the newly established guidelines.

CF Napa aimed to bring the Flowers story to life through the distributor education folder and accompanying brochure. Both feature striking photography of the landscape surrounding the vineyards and are supported by the new brand story developed by CF Napa.

The folder and brochure were crafted from a heavily textured paper to provide tangible quality cues and accentuate the embossing of the wordmark and Flowers seal. The result was an informative sales tool that reflected the beauty and care put into every bottle of the highly-sought-after wine.

Drink With Your Eyes®