Redesign project of the original concept of the Taurus toaster: My Toast Legend II . The aim of the project was to achieve an updated version of the current model by adding few improvements to introduce the brand itself into new markets. Furthermore, it was propose to do another completely disruptive concept that followed in the same line as the product families of the company.
TAURUS MyToast Legend II - REDESIGN CONCEPT
CONCEPT IDEATION
Current model on the market / First redesign sketches
FINAL RESULTS
DISRUPTIVE CONCEPT: THE VERTICAL TOASTER
FINAL RESULTS
PRODUCT CONTEXTUALIZATION