CASH DEPOSIT MACHINE BRIEF
the brief:
Come up with a new look and feel for
DTB CASH DEPOSIT MACHINE screens.
DTB CASH DEPOSIT MACHINE screens.
OPTION 1:
bold banking
RATIONALE:
Bold people are fearless people. They take chances, and they are are confident
in what they say, and in everything they do. And that is what the African spirit is:
Bold! Hence the campaign “Banking has never been this Bold” with the African
look and feel.
Bold people are fearless people. They take chances, and they are are confident
in what they say, and in everything they do. And that is what the African spirit is:
Bold! Hence the campaign “Banking has never been this Bold” with the African
look and feel.
Why?
Because DTB creates a space for Africans / Kenyans to be confident in
the banking decisions they make for the betterment of their future.
DTB offers:
BOLD - Banking
BOLD - Living (loans/borrowing)
BOLD - Products (Cards)
BOLD - Services
All these services help ambitious Africans live a BOLD life.
OPTION 2:
