James Yoxon: Do you think your brand marketing strategy is effective in quality leads? Will your strategy improve customer engagement? How can you attract more traffic for your services and product? Don’t think too far. “VIDEO MARKETING” is the cutting edge of targeting new customers and engaging your current customer.
There is no doubt that video marketing provides an excellent easy to digest audiovisual format, rather than the superfluity of textual information on the internet.
What is Video Marketing?
Video marketing is the use of video to create engagement, drive sales, and promote brand awareness. It is a must-have skill for all marketers.
Video marketing is an effective marketing strategy. It uses audiovisuals for advertising and passing messages about a product to the audience. Video marketing strategies provide marketers with an attractive and highly presentable medium to reach their audience.
Video marketing is useful in a wide range of marketing, from traditional TV commercials to, more recently, social media marketing. This marketing type provides high ROI as videos often get more shares and activities than text and images.
Building effective communication is the basis for a successful marketing strategy. Video marketing makes communication powerful and engaging effortlessly. Moreover, you need a professional to guide you through creating the video, distributing it, and tracking success. Reach out to James Yoxon today.
How Can Video Marketing Help Your Brand?
Video marketing has the same aim as every other marketing strategy. It helps create awareness for your brand and does it in a pretty good way. Most consumers demand video, making video marketing a close-to-perfect strategy to gather an audience for your brand.
Here are simple ways video marketing can help your brand;
Engaging audience: Videos have a way of engaging viewers while passing their information. You can create and increase awareness for your brand by creating mobile-optimized videos. These videos can showcase more of your brand and trends to existing and potential customers gaining their audience for your brand.
Increases search engine rankings: Videos make viewers spend more time on your website. The time spent on the website alerts search engines like Google, making them list your website as having quality content. Having videos on your site can increase your chance of being on the first page of search engines by a factor of 53.
Reach a large audience: Many people love watching videos. About 33 percent of online activities performed are watching videos. Video marketing can help you get your brand to a large audience, increasing the awareness of your brand.
Create a better illustration of your brand and product: Videos can be highly illustrative as visuals are about 60000 times processed faster than text by the brain. Using video marketing helps get your product to your audience, increasing the efficiency of your marketing.
There are several other ways video marketing can help your brand. You can book a session with James Yoxon to better understand and implement video marketing for your brand.
Reasons Why You Need Video Marketing
There are several reasons you should implement a video marketing strategy for your brand. Here are a few highlights;
Research conducted shows that over 75 million people in the US watch videos online every day. It gives you a larger audience to address when using video marketing.
Social video generates about 1200 percent more shares and engagements than text and images.
Viewers tend to assimilate and retain 95 percent of messages passed in a video compared to when read.
Videos can cause a 157 percent increase in organic traffic from SERPs and about 80 percent conversion on the landing page.
Internet video traffic accounts for over 80 percent of all consumer internet traffic.
Conclusion
Video marketing is rising to be a highly effective marketing strategy. With efficient video marketing, you can increase awareness for your brand and gain more customers. An appointment with James Yoxon can add additional value to your marketing strategy.
