Poster Design for ART230

Type Face used: 
Neue Haas Grotesk // Renamed as Helvetica 

Design a poster to sell a font to a designer. The project will give you an opportunity to work with typographic hierarchy in a poster format.

You have been contacted by Fonts.com to promote a font by creating a printed poster to send out to professional designers. The poster should show the versatility and possibility of the assigned font. It should also contain all of the information needed for the designer to make a purchasing decision.

This project is similar to the first project in this Art 230 course with the addition of real information. The poster has a function to catch someone's eye, inform, and then encourage them to purchase a font.

Audience: 
Other graphic designers. 

Poster Mockup by: http://www.postermockup.com/

Another poster Mockup by: http://www.postermockup.com/

Smart Object (Photoshop file), I purchased from me@erdp.me, before I added the finishing touches in Adobe Indesign. It was a worthwhile purchase, because they have a step-by-step with images on how to personalize the smart object file they made. 

Posters - Initial Idea // Color Scheme Exploration

Concept sketches for poster project

Top Three Poster Ideas Before Making Final Decision
*Black and White Compositions

Name of the font

Brief history/information about the font

Font designers name

Samples of all weights available

Pricing and contact information

Use one of the fonts families from the class list

Use a minimum of three colors

The project will be evaluated based on the following learning objectives: 

The student can create a composition that has a focal point/element that invites the viewer into the composition.

The student can create a composition that has an interesting use of positive/negative space.

The student can create a composition that has an underlying feeling of structure (alignment, repetition, theme).

The student can craft a composition with precision and order.

The student can create a composition that has enough variety (shape, size, value) to create interest.

The student can create a system of typographic hierarchy.

The student can organize the content so that it makes sense.

The student can add meaning/concept with design choices.

The student demonstrates attention to typographic detail.

The student demonstrates the ability to design in scale.

The student can complete and submit work on time.

The student can visually present work.

The student can provide context for their work.