![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/54f2ea121465287.60c6cc947ef7f.jpg)
AKROPUS Bioarchitecture
Identidade Visual / Visual Identity
PT
Um estúdio de arquitetura contemporânea focado em projetos sustentáveis, com um DNA enraizado na paisagem e no modo de vida australiano. A Akropus projeta e constrói com uma proposta de construções verdes, que leva em consideração os impactos ambientais em todo o ciclo de vida de um edifício, desde o planejamento até sua execução. O propósito é desenvolver uma arquitetura culturalmente sustentável, com a criação de espaços sensíveis, que respeitam o meio e melhoram a vida dos usuários.
O desafio foi projetar, visualmente, uma marca que sintetiza esses princípios da bio arquitetura, que busca incorporar a natureza à arquitetura para criar ambientes para o futuro, que preserva e promove identidades locais. Uma marca que carrega a essência do design australiano, que busca recursos e oportunidades que a natureza apresenta para solucionar problemas visando o bem-estar humano. Na concepção da forma, o uso do triângulo representa o equilíbrio da tríade arquitetura - cultura - sustentabilidade, que orienta o posicionamento da marca.
EN
A contemporary architecture studio focused on sustainable design, with a DNA rooted in the Australian landscape and way of life. Akropus designs and builds for sustainability, with a proposal for green buildings, which takes into account the environmental impacts throughout the life cycle of a building, from planning to execution. The purpose is to develop a culturally sustainable architecture, with the creation of sensitive spaces that respect the environment and improve users lives. The challenge was to visually design a brand that synthesizes these principles of bioarchitecture, which seeks to incorporate nature into architecture to create environments for the future, which preserves and promotes local identities. A brand that carries the essence of Australian design, which seeks resources and opportunities that nature presents to solve problems for human well-being. In the conception of shape, the use of the triangle represents the balance of the triad architecture - culture - sustainability, which guides the brand positioning.
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/19e9cd121465287.60c6cc947f5c7.jpg)
The creation of naming and the brand concept were inspired by the relationship between the pillars of architecture and Australian nature, bringing as a secondary mark the kangaroo, cultural and environmental preservation sign of the country. It is an element linked to Australian culture, which symbolizes strength, acceptance, adaptive capacity and protection.
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eff4fa121465287.60cd627a5647f.jpg)
For the construction of the symbols, the golden ratio technique was used, present in Greek architecture and in elements of nature. It is a unique proportion, considered to represent a functional and aesthetic ideal.
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ba04ba121465287.60c6cc947ba91.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5e6941121465287.60ccd8ceb25f1.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f98f9c121465287.60ccd8ceb1c40.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d5c580121465287.60ccd8ceb0a48.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f0a9f6121465287.60d0ea68a4a0a.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d7775d121465287.60ccd8ceae837.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a8b9b5121465287.60d0ea68a4f64.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e238d0121465287.60ce816507513.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/27a31c121465287.60d0ea68a3f29.gif)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a2f143121465287.60ce829476b13.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e03e3b121465287.60ccd8ceacd0d.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d510fd121465287.60d0ea68a546c.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b3c42e121465287.60ce7833344f7.gif)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a7cab9121465287.60ce2efd6462d.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/101ea2121465287.60d0ea68a4482.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cd7440121465287.60ce7ea87204b.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fcea62121465287.60ce77aa607dd.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/abf892121465287.60ccd8ceb112e.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9ade92121465287.617e27713f173.jpg)
![architecture brand identity branding visual identity modern interior design Sustainable Design Sustainability environment Nature](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c86e5b121465287.60cc1f0f88fb4.jpg)
Sigam-me os bons! • Follow me on Instagram