I was invited as a photographer for an agency social project for Levi's about people's stereotypes about women in Russia. As a part of the campaign, there was a limited edition of t-shirts with stereotypical phrases written on them. But the thing was that you have to turn the t-shirt inside out to make it visible, and the motto of the campaign was 'Levi's. My Opposite side'. Each t-shirt has a stereotypical phrase, and then a phrase against the stereotype.

See the translation of the phrases on the white canvas of the photos.