Type 2 Diabetes
Lantus.com will be a best-in-class online destination that offers information, tools, and resources designed to support the needs of Type 2 diabetes patients and their caregivers at every stage along the insulin patient journey: Considering, Choosing, Starting, and Living. Each user, regardless of what stage he/she is in, will feel as if Lantus.com was designed with his/her needs specifically in mind. By having a QR code on all communications they’re encouraged to register for health tips, coupons, exchange of ideas, etc.
• Place a strong emphasis on developing long-term relationships with patients
• Provide an engaging experience and gives users a reason to return
• Make patients feel optimistic, empowered, informed, connected, and supported
• Strive to dispel fears, support decisions, and instill hope
• Help patients cope with the ups and downs of living with diabetes
• Empower patients with knowledge that will help them speak to their doctor effectively
• Ground the experience with the point of view “for someone like me”
