Sketching out rough layouts of the product always help in understanding better the ergonimics and aesthetics of the product. I always sketch out the products as it gives me an organic edge before I jump into modelling
Another equally important part is the physical outdoor branding and marketing of the product, hence, high quality photo realistic models of hoardings and billboards were rendered to boost the authenticity of the product
Each shot was designed and thought about by going through various earphone advertisements from other popular brands. Apple inc. and JBL were a major shaping factor for the cinematic shots