What is Autonomy?
Autonomy is a step-by step car repair app with tutorials and diagnostic capabilities. Unlike other auto maintenance services, our emphasis is on education and instruction. Our goal is for you to learn to fix basic car problems yourself and no longer have to rely on roadside assistance or pricey mechanics.
App Prototype
The bulk of Autonomy’s draw lies in its app, which visually expresses confidence and ease through bright, bold colors and expressive forms. The app offers maintenance tutorials, diagnostic features, mechanics-near-you, and a general database of extensive automotive knowledge.
Promotional materials
The two campaigns here center on Autonomy’s core benefits: independence and ease of use. The first is a generic campaign using Autonomy's tagline: "Be your own mechanic", and is applicable anywhere. The second is a more humorous campaign equating common phrases about ease with automotive imagery.
Web banners
OOH Ad
Instagram ad
Tik Tok ad (still frames)
