Come up with an alternate campaign for an As Seen On Tv product of your choice. creative platform or idea that will shift the audience’s perception of this product. How would we talk about it? How would we demonstrate the benefits? How could we encourage or drive consumers to purchase the product. What will generate a buzz Consider the alternate style of brief and pose the question what problem are we trying to solve.

Deliverables: 

Present 1-2 page Creative Brief, Design three (3) Out-of-Home Print executions, on of which must be a poster 24x36 with long form advertising, 3 Radio spots, take one 30 second spot to final production including voice, music bed and SFX, and three (3) social/digital spots, (two static and one bumper ad) of your choice of platform. executions all related to you big idea or creative platform.