R/GA's Brand AI team designed, concepted and developed the Epic Mountain Assistant for Vail Resorts, the World's First Digital Mountain Assistant to Provide Real-Time Information to Skiers and Snowboarders.

From planning a ski vacation to arrival and all the way through departure, Emma offers guests an unprecedented breadth of information tailored to each resort. Emma’s got you covered on topics such as snow conditions and lift line wait times, parking, ski school, lift tickets and equipment rental options, on- and off-mountain dining and activities recommendations and more. Plus, the more you ask her, the more she learns and the smarter she gets.