THE DIPPING BUCKET IS BACK!
CLIENTE | KFC
Bucket is a menu for a group of people and it’s often hard to find an agreement to order it.
CHALLENGE | Raise awareness
Build the brand awareness through the RED strategy (relevant, ease, distinctive), being unexpectedly unmistakable KFC and drive traffic to stores.
SOLUTION | How dip is your love?
Reaffirm the obsession for fried chicken and the deep love for its taste, through an eye-catching and viral content on social media, sharable as an entertainment content.
