Design Objective

Page Layout

Research a well-known influential designer and create a unique folded print piece. The piece should respectfully reflect the chosen designer’s style and display information about the designer and their work.

Creative Brief

Paula Scher is a graphic designer with a very distinct and bold style. She uses bold typography in her work that is mirrored in the choice of type for the front covers of the brochure. On the inside, some of her famous work is highlighted, along with some information about her and her graphic design career. The bold blocks of color used on the inside of the piece complement her style and help showcase her work and the information in the brochure. The back of the brochure includes an arrangement of some of her most famous logos and design work. This display of Scher’s style adds interest to the overall piece and helps highlight the techniques of Paula Scher and her work.