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Guinness - Sound Room
Patricio Sanchez
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Part venue, part studio: The experiential component offered studio time in front of a live, captive audience, in exchange for Guinness tops.
A website permitted consumers to lay down their tracks and submit them digitally for the possibility of becoming Jamaica's next big star.
Live gigs and distribution of the best of Sound Room on-trade, gave a wider exposure for the up and coming artitsts.
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Guinness - Sound Room
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Published:
March 28th 2011
Patricio Sanchez
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Patricio Sanchez
Boston, MA, USA
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Guinness - Sound Room
Sound Room The Guinness Sound Room is the best first step for Jamaica’s next great recording artist. Part music venue, part recording studio, it
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4
556
0
Published:
March 28th 2011
Creative Fields
Creative Direction
guinness
beer
diageo
jamaica
sound room
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