Acted as the Business Leader and Creative Catalyst who lead the development and execution of Brand marketing communications of Glo Gels.

*Provided overall creative direction and feedback for a team of writers & designers to create strategic, differentiated, targeted brand communication program and campaign options.

*Inspired/produced fresh, compelling creative thinking that adds to the customer experience and builds brand differentiation.

*Demonstrated ability to present creative recommendations internally to non-marketing stakeholders/executive management.