What Creates the Perfect Gifting Program?

It’s no secret that customer retention costs less and is easier to achieve than acquisition of new customers. Here is one of many articles you can find showing that existing customers spend more and have a major impact on increased profits.

In order to achieve customer retention and increase loyalty, many companies employ a casino gifting strategy to reward customers and encourage repeat business. But how do you select that perfect gift to generate loyalty, drive purchasing, and increase revenue?

That is a challenge faced by many companies that employ gifting as part of their customer appreciation strategy. What can you give that is genuinely appreciated and reflects positively on your brand? As with most decisions, it is best to think of the desired end result first and work your way back to the nuts and bolts.