NEUE HAAS GROTESK POSTER
This project was about designing a poster to sell a font to a designer. We had to work with typograpy hierarchy. The poster should show the versatility and possibility of the assigned font, in this cas Neue Haas Grotesk Display Pro. It should also contain all of the information needed for the designer to make a purchasing decision.
Digital sketches and preliminary compositions
After feedback, color variations and imporvements on the poster, we decided to work with a traditional colors as grey variations and black, and a modern style with the different tones of yellow.
Color palette and grid on illustrator
