Art230 - Project 03
Type Poster
We have been contacted by Fonts.com to promote a font by creating a printed poster to send out to professional designers. The poster must show the versatility and possibility of the assigned font. In this project our challenge is for the poster has a function to catch the audience eye, inform, and then encourage them to purchase a font.
In this particular project I choose Neue Haas Grotesk by Christian Schwartz as my typeface. I wanted to have a simple, modern look for this project. At first, I was struggling to do that in regards to my last revision. It went retro instead, and so I revised it and used different colors and used long rectangles to give that modern feel to the design.
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The Final Design
Modern take of Neue Haas Grotesk using long rectangular lines and with color variation of grey, dark green and light muted green.
The process:
In the color variation, I always have fun on working with colors but I can say this is one of the most challenging concept. I was in a battle of what would my design be if I would focus more on neutral colors or would I want to pop up and to catch attention. I still have that dilemma and I think the answer for my question is to dig deep and research more about my type so I can capture the vision of my designer to their typeface.
I had revised my design but still feels kind of retro for the typeface and so I had change the placing and the color scheme of the design until I had settle on my final design.
