Shelby Albrecht's profile

Neue Haas Grotesk Poster

Neue Haas Grotesk Pro Poster
Digital mockup of the poster design as it would appear on display.
BYU Idaho: ART 230 - Project 3
In this project, my goal was too design and develop an effective poster to use in advertising the purchase and use of the font I selected. Included needed to be the font title, background information, the various font weights, pricing, and where the font can be purchased for usage.  I selected the red shades as Neue Hass Grotesk was originally developed by a company in Switzerland, and the Swiss flag is prominently red. I used the skills I have learned up till now to balance the visual hierarchy appropriately to guide the eye around the poster.
The first round of digital sketches for the poster.
Close up of the final poster design.
Neue Haas Grotesk Poster
Published:

Neue Haas Grotesk Poster

Published: