Paramount Hotel Launch
"Whether you like it or not, nothing announces your arrival in this world, like the flash of papparazzi." - Unknown
brand campaign created for the launch of paramount hotel in the middle east. With access to the paramount pictures library archive, the campaign envisioned the opening of the hotel akin to the frenzied excitement of paparazzi at the sight of the famous and elegant. A commentary both on the guest and arrival of the hotel on the hospitality scene in the region.
Hero campaign with proposed adaption across social and digital mediums.
