Jams Streaming Service is a fictional brand that would provide instrumental music, or "smooth jams," to its listeners for the purpose of relaxation, studying, or just as background music.
Brand Identity
This brand is meant to be modern and fun in its design. The colors reflect on the "jam" theme of the brand. The icons blend the fruit with music.
Identity System
The identity system for this brand reflects on the bright and youthful look that Jams is wanting to portray. It utilizes the brand's colors and imagery.
Collateral Material
This item is intended to be a hand-out that would contain all three pieces of information detailing all about the brand with the peach introductory one on top, greeting the viewer. The envelope would be in the shape of a jam jar with the lid opening to reveal the content.
These branded items would be given out at conventions or sponsored events in order to spread brand awareness. All contain either the primary or secondary mark and are all items that are aimed at young adult audiences.
