It’s a fact that the white color is known for making space appear bigger and larger. That works so well in design or building, but that becomes a pain in the neck when it comes to food!

One of the findings indicates that people are uncomfortable with white space relating to food, so that they have the subliminal urge to fill up the space with food and lots of food, which leads to nearly half of food waste at home

Therefore, UN WFP x AMAZON introduce the first ever Fridge Resize Paper, a diverse and special collection of darker colors paper for the fridge to psychologically reverse our subliminal urge and visually help our fridge appear less spacious.

So that, we can all save food effortlessly without even knowing so.

Copywriter: Hoai Dang