Safecoat

Safecoat are experts in safe flooring solutions and epoxy coverings for commercial and industrial businesses, based in Melbourne, Australia.

After discussions and assessment of the variety of places the identity will be used; exterior signage, vehicles, clothing, as well use online, social and apps – the strategy was agreed to design a simple and distinctive abstract symbol that can be used everywhere it’s needed to identify the brand for many years into the future.

The symbol itself is originates from a basic check mark which is repeated above to form a basic building block shape in perspective, the negative space forming a new and safe epoxy floor.