Tazo Tea Company is a tea and herbal tea blender and distributor founded in 1994, Portland, Oregon, now a division of Unilever based in Kent, Washington.
This project refreshing the the look of Tazo packaging using bright color to deliver a unique and leisurely feeling.
The caffeine level indicator uses the illustration of one ingredient to make the design more fun. There is no illustration on the front so customers can easily read the information about the tea. The characters are to give the tea brand recognition in the market and create a moment of delight.
