Having developed a functioning and curated luminaire in the previous project, the initial development of a consumer-orientated brand-identity is required, that will eventually act as main design informant for the ultimate spatial outcome. Utilizing the luminaire's established sustainable design strategy, the identification of behavioral architypes, trailed with a reputable brand-identity model is required which will ultimately be transmuted into an actual lovemark. 

These informants result in a designed Creative Incubator with a retail component and makerspace at 012 Central, Pretoria, CBD. The following should be considered: closed-loop design; multi-functionality; identity; experience.