Taking the design brief I then created a style guide based upon the research. From this I choose two typefaces that compliment each other in presentation, recognition and readability. I choose more specific colors that represent what the brand connotes to the end consumer and created a logo to represent that same feeling. 

To demonstrate my versatility as a designer I applied this same brand guidelines to something totally new in this case Dieter Rams "10 Rules For Good Design" to show that this design language can be transposed on a new product with ease.