PRODUCT TRUTH
LG’s futuristic mobile phones LG WING & LG VELVET have form factors that truly break convention and formats. Designed for ‘practical innovation’, they’re a significant departure from all bar phones, offering sophisticated dual screens that allow people to multi-task any way they want, they go against conventional norms of what a mobile phone should be.
CONSUMER INSIGHT
Millennials, by nature, are a restless lot who thrive on breaking the norms - of going beyond the expected. They’re always looking for new ways to live life, be it at work, leisure or play, collapsing boundaries along the way as active experimenters.
Creative Direction
Open Up New Dimensions
The new LG phones are truly innovative, whether it's their never seen before form factors or the various level of multitasking you can achieve with it. With this line we talk about both, the dimensions of the new form factor and also the different dimensions through which you can experience the world using these phones. When we say 'open up' we mean by physically opening up this phone (something not possible on a bar phone) you are symbolically opening up new dimensions in your life.
Social Media Posts
Print Ads
Outdoor Ad
National Creative Director: Amit Shankar
Senior Creative Director (copy): Uddalak Gupta
Art Director: Anjali Agrawal
Copywriter: Hiya Mukherjee
