LAZARUS
Logotype
OVERVIEW
The clothing store Lazarus is a high end, second-hand clothing store. Lazarus aims to find unique clothes. For this branding project, I designed a logo, hangtag, invoice, and sales sheet.
Final Logo
Lazarus died from the separation of the head and body. I separated the Z to express this idea. I wanted the logo to have a classical and high end feel. The target audiences for Lazarus are people in their late twenties to late thirties, so I think darker colors will be a good choice for this age range.
Final Hangtag
The hangtag is in two pieces, and it is made of fabric and leather. It contains the company's background, clothing story, sizes, colors, care instruction, and prices. Type hierarchy and type textures help to organize the information and help customers find information quickly.
Hangtag on Clothes
Final Sales Sheet
The sales associate can use this sales sheet to find information about specific clothing. The sales sheet also contains the story, sizes, colors, prices, and the company’s background. I used type hierarchy and alignment so that the sales associate can find information quickly and easily.
Sales Sheet in Full Size
Final Invoice
The invoice contains the item name, color, sizes, prices, and total amount. To help customers find information easily, I experimented with grid systems, alignment, and type hierarchy. The goal is to have customers looking at the invoice with no confusion.
Invoice in Full Size
