Julia Andreyeva's profile

Branding for Instagram and Merchandise





FACHBEREICH RNDM²  is a social media intervention created by M.A. University Hildesheim students during the digital semester and social distancing period. The aim was to intervene in the Instagram platform and create a digital room for communication about the pandemic and impacts on the students lives. The visual identity should picture the idea of an intangible black box and the branching of the algorithm structure behind the screens. Each light spot works as a search for structure and encounter.





The visual identity has been created for the Instagram feed. The ongoing pattern was used for the feed background so that we could add any information we wanted in the front and still maintain the overall visual concept.




Branding for Instagram and Merchandise
Published:

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Branding for Instagram and Merchandise

Published: