The new TVC film for the all-new Honda WR-V is on-air! A visual adventure with exciting and challenging angles emulating drone competition camera movements to present WR-V from a new perspective. Directed by our duo Cássio Braga and Carlos Kulpa, in collaboration with the Publicis creative team, the film was done fully in CGI by our talented artists, taking advantage of all the freedom to move and compose in a digital environment.
Production Team
Directors: Cássio Braga and Carlos Kulpa
3D Animation: Carlos Kulpa and Jefferson Dall'Est
Rigging: Matheus Abraham Alves
Modeling/Lookdev: Jefferson Dall'Est
Motion Graphics: Daniel Rocha and Marcos Torres
Post Production: Rafael Pagini and Douglas Liell
Client Manager: Daniela Sostisso
Project Manager: Jessica Rodrigues
Soundtrack: Evil Twin Music
Agency Team
Client: Honda
Agency: Publicis
Executive Creative Director: Gustavo Victorino
Creative Director: Fabio Astolpho
Creatives: Adriana Martins, Cristiano Rodrigues, Guilherme Martins and Luiz Gustavo Fonseca
Client Manager: Flavia Cortes, Maria Fernanda Laudisio, Pedro Yoshida and Patrícia Gritti
RTV: Renata Sayão and Giuliano Springhetti
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