OUR BRAND
The Apiary Society is a luxurious honey brand, using its prestigious name and appearance to quietly collect funds for bee conservation efforts. The honey is the golden beacon of this company;
its quality & taste is unmatched, and the Apiary Society is the ‘industry standard’ for apiary keeping.
OUR HISTORY
It began with Aristaeus. The art of beekeeping was gifted to us from the gods. Fed with
nectar & honey, Aristaeus was enriched with knowledge and taught humanity.
A young man by the name of Alastair Hamilton traveled to Greece in his younger years and
acquired skills in beekeeping upon visiting a local apiary. He mastered the craft, and established
The Apiary Society in 1952.
The Apiary Society began with Hamilton on King Island, and continues through his great grandchildren today. We invite you to join the society, a collective of like-minded
individuals focused on providing the world with only the finest quality honey.
THE CHALLENGE
Creating a brand with charitable intentions that targets wealthier consumers.
The brief is to create a high-end, luxurious feel with a low budget.
WORD MARK
EMBLEM MARK
IMAGE TREATMENT
PROMOTIONAL APPLICATIONS
*The following presentation is for a university assessment and is completely fictional
Photography by Angela Lewis
