The Care-Cite works as a prime location to those interested in interacting with the campaign can go. The viewer puts in their order for free Care-Cards to send out, Checks the Care-Dex and looks at the Care-Spotlight winner. 

The Care-Cards are post cards that people can send to one another. The incentives to send the Care-Cards are kindness and a coupon for a free bag. Of cuties oranges. To start the chain of Care-Cards a person can go to the Care-Cite and request anywhere from one to three Care-Card packages. These packages include two post cards attached to each other. This is so the next person who receive the Care-Card has a blank postcard to keep the chain going. The sender also receives a coupon for a free bag oranges.

This is the facebook ad where the viewer can take a short quiz to find out what type of orange they are most like. People love to take quizzes that explain their personality and I each answer there is a unique and kind competent to who this person is. After the viewer takes the quiz they then can be directed to the Care-Cite to send out a Care-Card.