Ask
On August 9th, 2013, Aeroplan announced that it would be moving its travel rewards program to TD after a decades-long relationship with CIBC. RBC asked us to find a way to hijack the conversation that would be swirling around this event to promote the RBC Visa Infinite Avion card as a travel rewards alternative that offers cardholders more freedom and perks than Aerogold ever has.
Answer
Knowing that there are several pain point that come with collecting Aerogold reward points, the joint team at BBDO/Proximity felt that it was time for Aerogold cardholders to leave their abusive travel rewards relationship and move on to something newer and better with a card that has their best interests in mind. That is, it's time to break up with Aerogold and hook up with Avion.
Agency
Name: Proximity Canada
Copywriter: Adam Kolubinski
Art Director: Martin Szomolanyi
Creative Directors: Jon Finkelstein & Peter Ignazi
