Renew Life Probiotics - Full Campaign
This is one of my favorite projects from undergrad where I got to work with The Clorox Company to solve problems, implement a solution, and work with the company to make it happen.
In this real-world project we studied MRI data, personal shopper psychographics from Walmart, and research journals to solve a problem, brand recognition.
We discovered the issue with the client, discussed the context and the challenge. Through our research I created a target audience and later a consumer persona of our everyday shopper. We go over 3 simple objectives and ways to measure them at a later date. We go over our execution of topics through the communication and media strategy and a budget allocation of $500,000. Finally at the end of the report we discuss the evaluation and the possible ROI's.
For more information check out my contact information
Linkedin: https://www.linkedin.com/in/katdeson/
Contact: (918) 600-8143
Learn more about me: https://katherinedesonnavi.wixsite.com/katdeson