The objective was to create an online virtual experience for Amarula. Given the pandemic a virtual safari was a great option for those that couldn't go out and explore. Here are a few mock-ups for the website. 

The roll out of the campaign was designed to take place on Instagram and billboard near stores that sold Amarula.

Credits for the photographs and logo:

-Amarula. 2020. Amarula Logo. [online] Available at: https://awards.brandingforum.org/brands/amarula/  [Accessed 14 August 2020].

-Marina D. 2020. Instagram Ads Mockup. [online]. Available at: https://marinad.com.ar/free-instagram-ads-mockup-2018/ [Accessed 14 August 2020].

-Pexels. 2019 Close Up Of Lion's Head- Alex’s Photos. [online] Available at: https://www.pexels.com/photo/close-up-photo-of-lion-s-head-2220336/  [Accessed 14 August 2020].

-Pexels. 2016. Brown And Black Leopard-Public Domain pictures. [Online] Available at: https://www.pexels.com/photo/animal-eyes-big-dangerous-87403/  [Accessed 14 August 2020].

-Pexels. 2019. Leopard Resting On Top Of Tree. [online] Available at: https://www.pexels.com/photo/leopard-resting-on-top-of-tree-2553357/  [Accessed 14 August 2020].

-Pexels. 2019. Elephants During Daytime. [online] Available at: https://www.pexels.com/photo/photo-of-elephants-during-daytime-2622266/  [Accessed 14 August 2020].