SUMMARY
Logo & event collateral for the 5th Annual Gala to benefit victims of sex trafficking
PROBLEM
As Covered International has grown and seen its mission shift in focus, they felt the need to rebrand their annual Gold Gala fundraiser as a more intimate, familial style event, where family and friends gather to celebrate each other's successes and recharge for what still lies ahead. The event was Changed from the formal Gold Gala to The Gathering.
SOLUTION
Rebrand the event from a formal Gala to a more intimate feeling identity
Identity design for upcoming Gathering events
Invitation and ticket design using Spot UV to highlight the new identity elements
Program layout with accompanying slide deck design explaining the shift in organizational focus
Signage and event backdrop design