Digital / Print Marketing & Branding Campaign
Commemorative T-Shirt Promotion. T-shirt live screen printed at the event. VIP guests choose 2 out of 4 designs for a custom t-shirt.
COMMEMORATIVE T-SHIRT PROMOTION
PROMOTIONAL VIDEO PRODUCED BY EVENTS DC USING BRANDING CAMPAIGN
EVENT RECAP VIDEO PRODUCED BY EVENTS DC USING BRANDING CAMPAIGN
BACKGROUND
Cherry Blast!, a premier event of the National Cherry Blossom Festival, is a Japanese-inspired festival with food tastings from DC's best Asian chefs, interactive art and DJs performing throughout the night. Dock 5 at Union Market in Washington, DC was transformed into a vibrant Tokyo inspired streetscape highlighting Japan’s dynamic culture and ambiance for guests to be immersed in.
SCOPE OF WORK
Art Direction • Digital and Print Promotions • Event Branding • Marketing Campaign • Social Media • Graphic Design • Illustration • Video • Apparel Design • Live Screen Printing • VIP T-Shirt & Ticket Package • Integrated Marketing and Events
The multi-media marketing campaign was centered around different elements involved in the 2017 Cherry Blast! party including art, culture, a Tokyo inspired street food market, the spirit of cherry blossoms and the Festival held in our Nation’s capital. The elements were custom illustrated with the intention of also serving as stand alone t-shirt designs to be live
screen printed at the event as an experiential marketing activation. To promote the event, social media graphics, print ads, e-blasts, website banners, videos and e-signature designs were created. Social media flyers highlighting each element separately allowed for the post content to feature different aspects of the event to appeal to a wider audience, keeping it fresh while still maintaining the same recognizable look and feel. To increase ticket sales and add to the experiential branding, a VIP commemorative t-shirt and ticket package was promoted. At the event, attendees could choose two out of four shirt designs to be live sprinted for a commemorative souvenir.
