During my Sophomore year at Berkeley, I had the opportunity to run the UC Berkeley facebook page. In the middle of massive UC budget cuts, I entered the position at a time when student frustration with the administration was skyrocketing. Students felt that the administration did not understand their needs and was not representing their interests. Furthermore, there were no clear channels of communication between students and the administration, augmenting the problem.
We decided to use the facebook page as a key avenue of communication between the administration and students. In addition distributing information to students, we also planned to use facebook as a method of feedback to help them voice their ideas to upper administration.