XBOX FIFA 2006
SITUATION
Most of hard core players for XBOX 360 are US Born and Bicultural Latinos that doesn't feel connected with the traditional passion and nationalistic spirit of the FIFA Worldcup.
CULTURAL INSIGHT
Young Latinos feel part of a broader community of Latinos beyond country of origin, and consider themselves more tolerant and open minded than their parents and other ethnic groups.
STRATEGIC IDEA
JUMP IN means playing together.
SITUATION
Most of hard core players for XBOX 360 are US Born and Bicultural Latinos that doesn't feel connected with the traditional passion and nationalistic spirit of the FIFA Worldcup.
CULTURAL INSIGHT
Young Latinos feel part of a broader community of Latinos beyond country of origin, and consider themselves more tolerant and open minded than their parents and other ethnic groups.
STRATEGIC IDEA
JUMP IN means playing together.
XBOX CHRISTMAS PROMOTION
SITUATION
Christmas is a critical season to sale consoles to kids because are considered a hight ticket item. This 2005 Christmas was special because PlayStation will be released just three months later.
CULTURAL INSIGHT
Latino parents are mostly foreign born and less familiar with videogames than alglo parents. As a consequence most of them don't consider game consoles as a gift for their kids and have barriers because think video games interfere with family life.
STRATEGIC SOLUTION
Portrait barriers as a think of the past and how the parents that are young know XBOX is the coolest gift for this Christmas.
SITUATION
Christmas is a critical season to sale consoles to kids because are considered a hight ticket item. This 2005 Christmas was special because PlayStation will be released just three months later.
CULTURAL INSIGHT
Latino parents are mostly foreign born and less familiar with videogames than alglo parents. As a consequence most of them don't consider game consoles as a gift for their kids and have barriers because think video games interfere with family life.
STRATEGIC SOLUTION
Portrait barriers as a think of the past and how the parents that are young know XBOX is the coolest gift for this Christmas.
