The 2019 Stanley Cup Champion St. Louis Blues hosted The 2020 Honda NHL All-Star Weekend at Enterprise Center. In collaboration with the NHL, we developed a visual language that combines the free flowing nature of Blues music with dynamic representations of the Gateway Arch. The scope of work included 6 hotels, the Friday Night Party, Fan Fair at Historic Union Station in addition to dressing Enterprise Center for All-Star Skills + The All-
Star Game. We also designed + managed the deployment of 34 dimensional hockey pucks which featured AR integration for the first time.
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NHL All-Star Branding: NHL Creative Services
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Venues: Enterprise Center, NHL Fan Fair (St. Louis Union Station), Friday Night Party (Ballpark Village), Hotel St. Louis, Hilton Union Station, The Westin St. Louis, The Ritz-Carlton St. Louis, Four Seasons Hotel, and Hilton Ballpark
All work presented as part of the team at Infinite Scale.
