- Think Magazine was aquarterly magazine distributed by IBM to CEOs and CIOs. This issue, whose topicwas risk, adds an element of chance to the famous IBM command: think! This issue of the same magazine had as its theme the idea of"risk." What better way to play with this idea but to inscribe theletters of IBM's slogan, "Think!" onto the surface of a pair of diceand photograph them so the word could be easily deciphered, though appearing asif by chance.
Photograph by Victor Schrager