Think

  • Think Magazine was a quarterly magazine distributed by IBM to CEOs and CIOs. This issue, whose topic was risk, adds an element of chance to the famous IBM command: think! This issue of the same magazine had as its theme the idea of "risk." What better way to play with this idea but to inscribe the letters of IBM's slogan, "Think!" onto the surface of a pair of dice and photograph them so the word could be easily deciphered, though appearing as if by chance.

    Photograph by Victor Schrager