New York City Opera

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Created: 09/12/12
Last Edited: 12/17/13
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Description
The people's opera: The founding principle of the New York City Opera. A touchstone for a brand strategy that links opera to contemporary culture; a design system that relaunched New York City Opera as a bold platform for creative expression. The provocative logo – a strong statement that sets NYC Opera off from its more staid neighbors – reinforces its mission in the face of adversity. By using contemporary artistic practices to examine enduring political and cultural issues, collaborations with artists such as Nikki S. Lee and Ryan McGinley provide new interpretations of historic themes at events designed to attract new audiences.
  • New York City Opera
    Brand Strategy, Identity, Design System, Print, Advertising, Interactive,  Art Direction
  • Identity and custom typeface.
  • Print materials
  • Advertisements and posters featuring photography by Nikki Lee and Ryan McGinley. 
  •  Website
  • The people's opera: The founding principle of the New York City Opera. A touchstone for a brand strategy that links opera to contemporary culture; a design system that relaunched New York City Opera as a bold platform for creative expression. The provocative logo – a strong statement that sets NYC Opera off from its more staid neighbors – reinforces its mission in the face of adversity. By using contemporary artistic practices to examine enduring political and cultural issues, collaborations with artists such as Nikki S. Lee and Ryan McGinley provide new interpretations of historic themes at events designed to attract new audiences.

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